KHANH LUU
Results-driven Marketing and ABM Leader
Helsinki, FI.About
Strategic Marketing and ABM leader with over a decade of experience in global B2B SaaS, specializing in designing and executing enterprise marketing programs that drive significant pipeline growth. Expert in leveraging MarTech ecosystems, data analytics, and cross-functional alignment to optimize multi-channel campaigns, achieve measurable business outcomes, and deliver substantial cost efficiencies.
Work
Remote
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Summary
Led marketing programs and operations for enterprise segments, driving ABM initiatives and optimizing processes to achieve significant pipeline growth and operational efficiencies.
Highlights
Designed and executed ABM initiatives across four enterprise segments, increasing target account engagement by 35% and influencing over $70M in opportunity potential through intent-based targeting.
Collaborated with Sales teams to align multi-channel marketing programs with specific territory growth and pipeline targets, enhancing sales enablement and accelerating opportunity progression.
Developed standardized reporting frameworks across Salesforce and Marketo, reducing manual reporting effort by 50% and significantly improving visibility into pipeline and campaign ROI.
Analyzed campaign performance and ROI data, leading to budget optimization decisions that generated over $1M in annual cost efficiencies.
Executed global multi-channel marketing programs, including webinars, digital campaigns, and events, tailored to enterprise audiences for maximum impact and reach.
Optimized lifecycle management and lead routing processes, enhancing scalability and operational consistency across diverse global marketing programs.
Remote
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Summary
Managed global marketing operations and Marketo workflows, enhancing demand generation, campaign execution, and lead management across regional teams.
Highlights
Managed global marketing operations and Marketo workflows, ensuring seamless demand generation, campaign execution, and lead management across regional teams.
Developed scalable reporting dashboards using Salesforce, Marketo, and BI platforms, significantly improving pipeline visibility and enabling data-driven decision-making.
Partnered with Sales and Commercial teams to enhance opportunity progression and accelerate lead follow-up speed by 25% through strategic routing and segmentation improvements.
Evaluated, onboarded, and integrated critical MarTech platforms, streamlining operations across CRM, analytics, and campaign systems.
Collaborated with regional and global stakeholders to standardize reporting processes and performance measurement frameworks, fostering consistency and efficiency in a fast-paced environment.
Various B2B SaaS Companies
|Marketing Professional
Helsinki, Finland
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Summary
Executed multi-channel digital and email campaigns and developed performance reporting to support campaign optimization and business decision-making for B2B SaaS organizations.
Highlights
Executed multi-channel digital and email campaigns, coordinating successful events and regional activations across B2B teams.
Developed comprehensive marketing and sales performance reports using CRM and BI tools, informing campaign optimization and strategic business decisions.
Skills
ABM Strategy
1:1 programs, 1:few programs, Account Selection, Intent-Based Targeting, Pipeline Acceleration.
MarTech Stack
Marketo, Salesforce CRM, HubSpot, Splash, Monday.com, Drift, SurveyMonkey, Zoom, Buffer.
Data & Analytics
Snowflake, Tableau, Looker Studio, GA4, ROI Reporting, Funnel Reporting.
Campaign Execution
Multi-channel Marketing, Digital Campaigns, Events, Webinars, Lead Routing, Lifecycle Management.
Cross-Functional Collaboration
Sales & Marketing Alignment, Stakeholder Management, Operational Scalability.
Marketing Operations
Demand Generation, Lead Management, Reporting Dashboards, MarTech Integrations, Process Optimization.
B2B SaaS Marketing
Enterprise Marketing, Global Marketing Programs, Budget Optimization.
Education
Hanken School of Economics
MSc
Economics and Information System Science